My son plays some pretty obscure online games. You have to leave the beaten track to find them. About six months ago he was playing one in my dungeon office at home, where I was using hypnosis to coax ideas out of a blank piece of paper. We had this conversation.
HIM: Did you do this ad for (Respectable Upscale Client)? With the blind chameleon?
While he didn't know it at the time, Graham Button hit a significant career turning point the day that Grey Worldwide won the Frontier Airlines account. In the course of working with the airline, Button, the ad agency's creative director, became friends with Jim Adler, founder of the strategic consulting group Genesis Inc, and the guy behind Frontier's unique livery, which features bears, elk, and little wolf cubs.