Some months ago, the International Health Tribune ran an interesting story about how some of Europe's leading luxury goods companies are shifting manufacturing from Europe to Asia. In the case of Giorgio Armani, some of their product lines are made exclusively in Asia. On the face of it, this is a totally unremarkable story--yet another company/industry outsourcing to save costs. But there is more.
If you're trying to segment your market in the
traditional way, what you may be looking for would be groups of
consumers sorted out in such a way that a certain likeness exists
within each group, and a difference exists between them. The variable
determining the meaningful likeness or difference between those groups
would be the segmentation variable. A trivial segmentation variable,
just for the sake of demonstration, would be hair color.