How do innovators and early adopters succeed in spreading new ideas, new tech, and even new seed corn? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from "The Tipping Point" by Malcolm Gladwell.
Any day's a good day when Geoffrey Moore rolls through the office. The author of Crossing the Chasm and Inside the Tornado, Moore visited FC headquarters today to discuss Dealing With Darwin, his latest book (due out in January). The topic this time? How great companies innovate. Because we love you, here are some Moorisms for your enjoyment:
"To get inspired, put yourself in the path of a very hard problem and ask yourself 'Why is it that...?' Every one of my books has come from this process."
Bill Carper is senior director of global marketing for Oracle Corp. During his talk at Ad:Tech 2003 today, he considered tactics and strategies for marketing organizations driven for immediate sales, as well as to provide layered services for prospects. He also focused on using audience-appropriate marketing models to improve acquisition, retention, and monetization. Here is a rough transcript of his presentation: