If Google had a dollar for every competitor that was hyped to defeat it, the search giant would be worth a hundred billion. And well, it is. Live Search, Cuil, Mahalo, whatever--Google only feels luckier as the field grows.
But two more search engines emerged recently that seem to believe that to penetrate the search market, you don't have to reinvent the concept; you just need to make improvements where an unwieldier competitor can't.
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