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Ethan Brown

Ethan Brown

co-founder and CEO, Beyond Meat

Ethan Brown spent eight years at Ballard Power Systems—the world’s leading PEM fuel cell company—before refocusing his life. As a committed vegan he decided to search for a way to take plant-based proteins and re-align them to mimic the mouthfeel, appearance, and overall sensory experience of animal meats. He met Dr. Fu-hung Hsieh and Harold Huff at the University of Missouri and several years later, Beyond Meat was born.

Right now, a lot of the products on the market, including our own, it’s like Astroturf to grass. We want to create the real thing.