Stop generating all of your content--let your users do it instead. Companies like Coca-Cola, Target, and ModCloth are engaging customers through co-creation, and you should be, too. A look at the best campaigns.
For far too long marketers focused on maximizing fan count instead of maximizing fan engagement, says Intel social media strategist Ekaterina Walter, and now they're paying the price. Here are the (bleak) statistics and what you can do about them.
As part of our social media roadmap in the September 2012 issue of Fast Company , we asked social media's savviest users about their best practices. Now we're asking you to share your rules, too, and adding some of your best submissions to this crowdsourced guide.