While bored traditional sports reporters wait for quotes from the megastars, the NBA's elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow--literally--the social media masters before, during, and after the action to watch how it all works.
There are many forces at play in the Heat solar system -- the push for playing time, the desire for respect, the lust for money, and the inevitable collision of healthy egos. The ultimate motivation, of course, is the allure of a championship ring. And, as you can see, only three players on the roster have one.