At Asana, the collaboration software startup from Facebook cofounder Dustin Moskovitz and Justin Rosenstein, the culture is designed to be "transparent 'til it hurts." Here's how to replicate it for pain-free productivity.
Facebook cofounder Dustin Moskovitz takes his "underestimated secret sauce" from his Zuck days and teams up with Google and Facebook alum Justin Rosenstein to solve one of business' biggest problems: lost productivity.
They were doing just fine before, but Facebook's biggest minority owners are about to be catapulted into a far more elite bracket. Dustin Moskovitz, modestly, seems set to keep going as usual, building products that help the rest of us boost our productivity.
The Social Network is not the feel-good movie of the year—certainly not for Mark Zuckerberg, or for the dozens of exceptionally talented men and women who created Facebook. They were, and are, brilliant, hardworking and imaginative people who managed to survive the uniquely fraught early moments of an online start-up. It was a swirl alright, but not the way the film would have you think.