And if the research should lead to the next Kinect? That's cool, too. "There are dozens of startups flourishing in lower Manhattan and we hope to be a part of that scene as well," star hire and network theorist Duncan Watts tells us.
Duncan Watts's challenge to Malcolm Gladwell (Is the Tipping Point Toast?, February) continues to attract attention. On February 28, an invitation-only crowd of 65 gathered at Fast Company's Manhattan office to hear author Clive Thompson interview the network-theory scientist about why he's convinced Gladwell's Influentials aren't that, well, influential. And readers are still chiming in. Below, a sampling of recent letters:
The sticky-wars have arrived. Yesterday AdAge's Matthew Creamer introduced Duncan Watts, a Columbia University sociology professor from down under who's challenging The Tipping Point's Malcolm Gladwell to a battle at the mic. Armed with a mathmatical and computer modeling aresnal instead of anecdotes, Watts debunks Gladwell's "influencer" theory. Writes Creamer: "The crux of Mr.