You would probably be shocked to find out how much marketers and companies know about you from the information you put on the Internet. In this new award-winning game, you can see what it’s like to try to grab and monetize people’s private data.
When someone’s brand story hits the sweet spot with his or her intended audience, the effects can be far-reaching and incredible, because it’s all about biology. We can’t help but be drawn in by a great story.
In "Ascent of the A-Word," Berkeley linguist Geoffrey Nunberg unpacks the concept of being an a-hole. Fast Company talks with the author about why so many bosses earn that pedigree--and how to avoid it.