I don't know if you noticed this during the World Cup, but DaimlerChrysler began running its new ad campaign, starring CEO Dieter Zetsche, aka Dr. Z. If you polled most Americans, I doubt many could tell you who he is ("Is he the surgeon general? Comedian David Cross wearing an oversized fake mustache? Wait, wasn't he in the barbershop quartet in The Music Man?" ). While Dr.
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