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Dev Patnaik is an author, Stanford professor of design research methods, and CEO of Jump Associates, a San Mateo, Calif.-based growth strategy firm. His work focuses on how empathy can help companies better adapt to rapidly changing business ecosystems. Patnaik is the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy. Jump Associates has helped foster innovation at companies such as GE, Target, and Virgin, as well as fledgling startups in the U.S., Asia, and Europe.