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McDonough at his Charlottesville, Virginia, offices | photograph by Martien Mulder
  • William McDonough, the godfather of green design, has been hailed by everyone from Hollywood to Silicon Valley to the Chinese government as the environmental savior. His radical "cradle to cradle" idea — in which every product, building, and city is designed in an infinite loop with zero waste — has earned him the Presidential Design Award for Sustainable Development.

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