Big Gulps have given way for 1.93-oz. energy shots, Tim Ferriss has shrunk our work week to four hours, and Chobani's slimmed down into a mini-size cup. For brands, thinking small can pave the way for big success.
"I think tech is lacking sexiness," says Shark Tank personality and FUBU founder Daymond John. "I want to bring my understanding of lifestyle and culture to Silicon Valley." He's getting started by pairing socially savvy entertainer Pitbull with club-booking startup EzVIP.