I’m on my way back from our nation’s capital to the left coast today. I attended the White House Luncheon for the 2010 National Design Awards hosted by First Lady Michelle Obama.
In the past few years, I also attended the White House event as a “finalist” for the Product Design award but today was different--today I attended as the winner. With me were three colleagues: long time friend and Smart Design founder Davin Stowell; Dan Formosa, who has collaborated with us since the beginning; and Erica Eden, who co-founded our Femme Den initiative.
As we all await that moment when we can finally get our mitts on an actual iPad, it's important to realize that the idea of a tablet computer is not a new one. In fact it's been over 20 years in the making. How do I know this, you may ask? I know because a little over 20 years ago Smart Design (along with a few other firms) was asked by Apple to develop concepts for a tablet device.
The Mac products at that time were basic and beige by today's standards.