A stimulating day which included an animated discussion led by David Weinberger about what's broken in marketing. Plenty seemed to be the consensus, but plentiful also were the ideas about how to fix it. There was a clear consensus that the ideas of social currency and co-creation offer opportunity to re-orient marketing - but that underpinning it all is TRUST.
David Weinberger is a fellow at Harvard's Berkman Institute for Internet & Society. Co-author of The Cluetrain Manifesto and Small Pieces Loosely Joined, he writes about technology, philosophy, and marketing. His closing presentation at Freedom to Connect recast the concept of connection in a critical yet inspiring way. What follows is a partial transcript of his remarks:
According to ''The Cluetrain Manifesto'' coauthor David Weinberger, the Web has been underhyped. That's right, underhyped. In his new book, ''Small Pieces Loosely Joined,'' Weinberger offers a unified theory of the Web — and rules for tapping into its real power.