Once an unlikely rival for HP and Apple, Chinese computer maker Lenovo has grown and adapted as quickly as its homeland. Now, with a savvy blend of East and West, it's poised to be China's first global brand.
David Roman, VP WW Marketing Communications, PSG for HP (got all that, acronym lovers?), and I had a great chat about his session topic, "How green is your brand? And why should I care?" We literally could have chatted for hours, and I imagine his session will be one of the more ardently attended and debated. To get you ready, here are a few highlights of what to expect: