"Unless your advertising is built on a big idea, it will pass like a ship in the night." -- David Ogilvy (1911-1999), Legendary advertising executive
A friend of mine recently showed me his book of dreams. He's a residential real estate broker who's built a booming business on on the idea of "finding your dream home." Years ago I realized that everyone has a dream home whether they've articulated it or not," he explained to me. "So I put together a book of common elements in dream houses - lighting, space, bookshelves, greenery etc.
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