David Butler

VP, innovation and entrepreneurship, Coke

David Butler, Coke's VP of innovation and entrepreneurship, and before that Coke's first in-house VP of global design, has risen to the challenge of making Coke an even bigger presence by applying design principles to the multibillion-dollar operation. Whiz-bang initiatives such as a Ferrari-inspired beverage dispenser and sexy aluminum versions of the classic contour bottle have helped refresh Coke's once-stodgy image.