The Polaroid-loving Impossible Project messed up badly right out of the gate. How did they handle it? They went to their customers with an honest explanation: "We're still figuring this out." Here's what developed.
Communication is tough for any company--but especially for one that works across multiple languages and cultures. The Impossible Project revisits the (amusing) moment it knew it would have to pay extra attention.
A Polaroid camera is nothing more than bookshelf eye candy if you don't have the magical film to go with it. Which is why The Impossible Project pulled out every stop in the innovation playbook to reinvent that film.