Intel Risks it All (Again), by Ellen McGirt, page 88
Read More »
Andy Grove famously bet Intel on a new chip architecture in the 1980s. Today CEO Paul Otellini is engaged in an even more dramatic bet. The goal: a new kind of Intel-one defined as much by market insights as faster-than-fast technology. How Otellini and right-hand Sean Maloney are reengineering Chipzilla-with assists from Apple, China, and a hip indie ad shop.