The fast-rising snack company is launching Strong & Kind bars, which target a segment of young men who aren't interested in the company's regular offerings. Does this actually make sense? Here's what they're thinking.
The snack bar company Kind has spent years perfecting a system that gives its customers a chance to do good, and influence the direction of the company’s corporate philanthropy. In the process, they’ve created an army of loyal customers, and sales are booming.