Commentators continue to guess at whether GOP candidates at the June 13 debate in New Hampshire will live up to their promises. But their faces never lie. Sensory Logic's Dan Hill analyzes their expressions for Fast Company to reveal what traditional pundits can't.
The likely Republican candidates for president might not be saying much about their candidacies just yet. But, as the saying goes, the medium is the message. Facial decoding firm Sensory Logic has figured out ways to interpret their messages.
What makes a political candidate attractive to voters? Is it an air of integrity? A rabid adherence to family values? A firm grasp of the geopolitical landscape?
Or maybe it's just the ability to flash a believable smile. Dan Hill, a facial-coding expert, argues that a politician's facial expressions can either charm or repel voters—thus determining their likability and ultimately the odds of winning the nomination. The results of Hill's analysis are presented in a series of infographics created by Doogie Horner.