Sweeping people up into an idea is a wonderful experience, and the best leaders use six tools to do that effectively. Charlotte Beers, former CEO of Ogilvy & Mather, reveals compelling ways to get people on board and enthused about your ideas--even if the odds are stacked against you.
In my recently-published book, Say It Like Obama: the Power of Speaking with Purpose and Vision (McGraw Hill, 2008 - www.sayitlikeobama.com), I highlight the many communication practices that have enabled Senator Barack Obama to convey his vision and ideas with great effectiveness—in compelling ways that have enabled him to reach out and unite people across traditional barriers of race, ethnicity, region, religion, economics, age and gender.
If you like your political news (and bile filled commentary) in easy to digest, 140 character long chunks, then you are living in the best of times. Twitter, the micro-blogging site previously best known by techno-narcissists, has worked diligently to turn itself into a short-form digital square.
We've all felt it from time to time -- the anticipation of getting an autograph from a childhood hero, the nervous energy before making a sales call with the major industry player, the one-of-a-kind rush and paralysis that comes from feeling just a bit out of your league.