• This is the first in a new Co.Create series called Master Class wherein top talents from various creative fields explain, in detail, how they do what they do. Post Super Bowl XLVI is a great time for Co.Create’s first Master Class: How To Make A Great Commercial. An in depth, step-by-step look at how to conceive, develop and produce a spot, from one of the art form’s top names, Gerry Graf. This is Part One.

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  • Back in June I got a pitch from Cliff Freeman's PR guy: "Cliff Freeman & Partners--the ultimate Fast Company ad agency?" Having followed the industry for long enough and having recently written a piece on Cliff Freeman's Canadian parent company, MDC Partners, I knew the answer was clearly: No. However, the unnamed flack for the agency best known for Wendy's "Where's the Beef" and Little Ceasers' "Pizza! Pizza!" slogans wasn't going down without a fight.

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  • Back in June I got a pitch from Cliff Freeman's PR guy: "Cliff Freeman & Partners--the ultimate Fast Company ad agency?" Having followed the industry for long enough and having recently written a piece on Cliff Freeman's Canadian parent company, MDC Partners, I knew the answer was clearly: No. However, the unnamed flack for the agency best known for Wendy's "Where's the Beef" and Little Ceasers' "Pizza! Pizza!" slogans wasn't going down without a fight.

    Read More »