You've probably seen the Levi's commercials. The cinematic spot with color-saturated scenes of a rundown town, and a girl off-camera musing about how "things got broken here" how "frontiers are all around us." Or the shorter, more upbeat ad (same town and people) declaring that "there's work to be done" and "reinvention is our only option" over a jazzy version of "Heigh-Ho." The ads are partly about the joys of work, work wear, and wearing jeans (not necessarily in that order), but it's their eerie location, Braddock, PA, that's the real star.
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