What would you do if you were named the first-ever editor of one of the world's fastest-growing media companies and put in charge of a publishing platform with about 44 million users? Chris Mohney on taking Tumblr beyond "F*&% Yeah" memes.
The simple, beautiful publishing service was one of the first to defeat vowels in tech company names. Now it's gunning for anything called a "blog." The "Ablogalypse" is nigh, and Tumblr is the format's Mad Max.