Seth Godin is the marketing guru, Guy Kawasaki is the entrepreneur, Chris Brogan is the social media master and Dan Schwabel is the personal branding leader. Each of these enterprising individuals spent years crafting...
I just finished reading the book Trust Agents from Chris Brogan and Julien Smith. Obviously it is a must read for everyone in the business world.
When I reflected on the content I had some kind of epiphany. Most corporations and organizations do think that when the crisis is over that they will return to the previous state of ‘business- as-usual’. We just have to focus on some more cost cutting and then we will be good for the next phase. Not much will change.
By doing that they make a big mistake!
What does it mean to become a "trust agent?" In their new book, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust" Chris Brogan and Julien Smith reverse engineer successful trust agents to show you how you can help your company, your non-profit and yourself.
This month, the Sparxoo team read Chris Brogan and Julien Smith’s Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. As top social media specialists themselves, Brogan and Smith have a lot of knowledge to share, and did not hold anything back. We want to share some key points and takeaways, and encourage you to read it...
The blogging community was shocked this week when the Federal Trade Commission announced on Tuesday an update of its guidelines for advertisers, which now extends into the realm of social media. In an effort to maintain full disclosure, honesty and transparency among brands and consumers, bloggers and other social network users must disclose their affiliation with a company for any product review, advertisement, or endorsement, whether it be a paid review…
This post is an idea-stem from an excellent post that was written by Michael Mace in the Rubicon blog network.
When consulting with clients and while delivering presentations about social media, I often mention the imperative that local businesses have to leverage social media as well as - or better than - national brands. I often use Yelp.com as an example of a tool they can use to do this.
In the tech world, where tools and gadgets are way cool one day and so 2004 the next, is blogging really dead? According to Paul Boutin, who ironically writes for the Sillicon Valley gossip blog Valleywag, blogging is out and being replaced by the next generation of social networking tools - Twitter, Facebook and Flickr.
Last week while at SXSW, I sat down for an interview with Chris Brogan, as he guest hosted John Havens's New Media Havens show on BlogTalk Radio. Ronald Lewis of lijit was also there, for a discussion that focused on media making, building community, and the new age of advertising. My responses were mainly geared toward what we're doing here at FastCompany.com.