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Chris Bangle

Chris Bangle

Founder, Chris Bangle Associates

In 1992, Chris Bangle was named the first American chief of design for BMW, where he created a series of luxury car hits including the innovative Mini. Today, at Chris Bangle Associates, he channels his taste and expertise into helping brands like Samsung infuse style into their products.

Both the designers and the engineers learned that the key to a passionate BMW is a synthesis of engineering passion and design passion. They saw that engineers do a better job when they work with designers, and designers do a better job when they work with engineers. You can't teach that.