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Chip Heath

Chip Heath


With his brother Dan, Chip Heath is the best-selling author of Switch: How to Change Things When Change Is Hard and Made to Stick: Why Some Ideas Survive and Others Die. Their most recent book, Decisive: How to Make Better Choices in Life and Work, offers a fresh perspective on making decisions. Heath is also a professor at Stanford Graduate School of Business.

It takes emotion to bring knowledge to a boil.