• First, a disclaimer. I subscribe to the leadership philosophy that says leaders create conditions for people to succeed. Leaders need to show support for their people. Recognition for a job well done is a leadership mandate. Sounds okay, but do people really pay attention? Based on my experience, pain sells; positivism sits on the shelf.

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  • I was at the Midway Airport in Chicago last week, waiting for a flight out. A young guy approaches me and asks, "Are you the Branding Diva?"

    "Yes, I am."

    "Wow, that's so cool. I have your book and read your column in Fast Company."

    "How did you know it was me?"

    "I've seen your photo in the magazine, but can’t really remember what you look like. But from your writing, I feel like I know you. When I saw that red leather band on your wrist covered with rhinestone bling and letters spelling out 'brand,' I knew it was you."

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