I was at the Midway Airport in Chicago last week, waiting for a flight out. A young guy approaches me and asks, "Are you the Branding Diva?"
"Yes, I am."
"Wow, that's so cool. I have your book and read your column in Fast Company."
"How did you know it was me?"
"I've seen your photo in the magazine, but can’t really remember what you look like. But from your writing, I feel like I know you. When I saw that red leather band on your wrist covered with rhinestone bling and letters spelling out 'brand,' I knew it was you."
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