An everyday location. A sudden burst of inappropriate activity. Bemused spectators pointing and capturing the scene on their cellphones. Some of those same bemused spectators turning into performers. You know the drill. And you know it because of Charlie Todd, founder of Improv Everywhere.
The performance art collective’s latest stunt is Mall Santa Musical, a viral hit in which a Kris Kringle-commending broadway number erupts at a mall, seemingly out of nowhere, to the delight of dozens of unsuspecting holiday shoppers.
Can TV's Ashton Kutcher, Improv Everywhere's Charlie Todd, tech giant Intel, and random people on the street find the gooey center of viral hilarity? At the very least, we'll laugh and learn while their attempts at this piece of the inspiration-seeking IdeaJam project publicly fails. (But, you know, goes viral anyway.)