[This is the third post in a series of excerpts adapted from Luke Williams's Disrupt: Think The Unthinkable To Spark Transformation In Your Business. The first excerpt is here and the second is here.]
How do you transform an opportunity into an idea? Well, the first thing is to get comfortable with the belief that any old ideas won’t do. What we’re interested in are disruptive ideas; that is, ideas with the power for great impact and influence. Ideas that challenge assumed boundaries and inspire a sense of what’s possible.
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