Recently, Bruce Nussbaum rang the bell on design thinking and told us he is moving on. I was surprised at this. Nussbaum is one reason why design thinking exists in the first place. Following his lead, people staked their careers on design thinking. Corporations like Procter & Gamble have invested, hired, and re-organized to accommodate it. Yale created a course, Stanford a program, and the University of Toronto reshaped its B-school curriculum. IDEO and Jump nailed their colors to the mast.
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