On Tuesday, I had the opportunity to conduct the ad:tech San Francisco opening keynote interview with aQuantive CEO Brian McAndrews. In "The Digital Decade: What the Past 5 Years Can Teach Us About the Next 5," McAndrews discussed surviving the bust, the difference in this Web boom vs the last, mergers & acquisitions within the marketing/advertising industry, as well as the affects of social media and mobile on marketing.
Of note was McAndrews statement that all media would be going digital in the next five years.
Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises.