• The raging creeks and still snow-packed peaks of Aspen, Colorado don't outwardly suggest any hints of a global water crisis, but it provides a reflective backdrop for design students who arrived here this week to tackle what is certain to be the greatest challenge currently facing the planet: Water conservation.

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  • The raging creeks and still snow-packed peaks of Aspen, Colorado don't outwardly suggest any hints of a global water crisis, but it provides a reflective backdrop for design students who arrived here this week to tackle what is certain to be the greatest challenge currently facing the planet: Water conservation.

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  • Is a brand what we see on the tube, or what we experience? Saatchi's Kevin Roberts takes on Ogilvy's Brian Collins.

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  • Is a brand what we see on the tube, or what we experience? Saatchi's Kevin Roberts takes on Ogilvy's Brian Collins in this extended debate.

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  • It's not often that I find advertising for a line of beauty products appealing. I grew up, like most young women in this country, staring at the pages of Vogue and Seventeen, trying to imagine what I'd look like if I just could have that brand of designer perfume or that expensive tube of blue mascara. (Yes, it was the '80s). Unlike too many women, I fortunately made it out of the teen years unscathed. (And no, I don't just blame the advertising industry. But it's certainly a factor.)

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  • Brian Collins works as executive creative director for Ogilvy and Mather. After two computer crashes and a last-minute recreation of his presentation, Collins gave a fast-paced, good-humored speech about brand promise and performance. What follows is a partial transcript of his GEL remarks:

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