Bradford Shellhammer

Principal & Creative Director,

A string of jobs that eventually led to a sales position at Design Within Reach opened the door for Bradford Shellhammer to start populist e-commerce site Fab with Jason Goldberg; he's now a non-executive advisor to the company. He's the principal and creative director of, a New York-based retail consultancy and design firm that taps a network of design and retail leaders to collaborate on projects for brands, companies, and individuals. With British designer Tom Dixon, he's part of the rock band Rough. Follow him on Instagram.