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Bonnie Brooks

Bonnie Brooks

President, Hudson's Bay Company

When Bonnie Brooks first took the helm of Hudson's Bay Company in 2008, the brand was flailing, with an over-stretched staff that had packed stores with a confusing, too-broad array of merchandise. Brooks--who revitalized Hong Kong's Lane Crawford department store and served as editor-in-chief of the fashion magazine Flare--refreshed the Bay by dropping 800 brands and introducing 220, including Brian Atwood, Pierre Hardy, and Balmain. The changes paid off: in the space of two years, Canada's oldest department store was racking up record profits.

We have royalty in our history--eat your heart out, Ralph Lauren.