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Bob Sutton

Bob Sutton

Cofounder, Stanford d.school

Bob Sutton is a professor of management science and engineering at Stanford, where he co-founded the d.school, a multi-disciplinary program that teaches, practices, and spreads design thinking. He is also a fellow at Ideo and author of several books, including the New York Times bestseller, The No Asshole Rule.

Scaling challenges nearly always comes down to the same problem: the difficulty of spreading something good from those who have it to those that don't--or at least don't yet.