Bob Nelson is the guru of employee recognition. It's the simple idea that people perform better when they are recognized and rewarded for their ideas and contributions. It's a shame that we live in a world where someone like Bob can make a living doing this. But it's true, and Bob does a terrific job in advising companies and leaders how to do this extremely well. He's the author of a couple of books, including "1001 Ways to Reward Employees," that burst with great ideas.