Claiming your product will revolutionize the industry? Dissing your competitors? Comparing yourself to Steve Jobs? If you don't live up to your own hype, you might end up permanently scarring your business. Take it from Color's Bill Nguyen and Blockbuster's Jim Keyes.
Bill Nguyen recently told Fast Company "Facebook is broken." So why is he planning to re-introduce Color, his flop of a $41 million app, in conjunction with Facebook and its f8 developers conference? Nguyen explains.