Claiming your product will revolutionize the industry? Dissing your competitors? Comparing yourself to Steve Jobs? If you don't live up to your own hype, you might end up permanently scarring your business. Take it from Color's Bill Nguyen and Blockbuster's Jim Keyes.
Bill Nguyen recently told Fast Company "Facebook is broken." So why is he planning to re-introduce Color, his flop of a $41 million app, in conjunction with Facebook and its f8 developers conference? Nguyen explains.
The knee-jerk reaction to IPO fever sweeping Silicon Valley is that we're in the midst of a new tech bubble. There is, after all, plenty of stupid money flowing all too fast. (Exhibit A: Color, Bill Nguyen's baffling picture-sharing service, which was funded to the tune of $41 million but flopped immediately when users encountered its worthless design.)