William McDonough, the godfather of green design, has been hailed by everyone from Hollywood to Silicon Valley to the Chinese government as the environmental savior. His radical "cradle to cradle" idea — in which every product, building, and city is designed in an infinite loop with zero waste — has earned him the Presidential Design Award for Sustainable Development.
Yes, Benjamin, the future of disposable materials is biodynamic — or "cradle to cradle" as architect Bill McDonough calls it: "Waste is a flaw of design." Dow and DuPont are already inventing corn- and potato-based plastics, which you can use for drinking, eating, and carrying groceries. Possible Big Green Energy candidate: Switching ExxonMobil's or Shell's vast chemical refinery network to sustainable production.