Everyone knows the Twitter "fail whale." The adorable sleeping cetacean (originally titled "Lifting a Dreamer" by its designer, Yiying Lu) is arguably more recognizable as a piece of branding than Twitter's own logo. In the wake of catastrophic service outages in December, Tumblr followed Twitter's example, replacing its formerly staid "fail page" with a newer, cuter version designed by web cartoonist The Oatmeal. "If [your service is] going to go down, you might as well blame it on an imaginary animal like Twitter did," the cartoonist wrote.
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