Like the eternal chicken and egg question, what comes first, the personal brand or the product?
I recently read about two teens with no prior connections or money who are blogging and "webbing" their way to fame -- and in one case taking it all the way to the bank. James Kurisunkal, an 18-year-old Illinois college student, runs Park Avenue Peerage, a blog chronicling the comings and goings of NYC’s social elite. He does it all from his University of Illinois College dorm room.
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