Researchers at the University of Illinois are widely credited with inventing the first flat-panel display in 1964. Arne Jacobsen had the same idea... 32 years earlier.
So claims a Copenhagen-based audio-design company. AIAIAI reports that it has documents which shows that Jacobsen, the high priest of Danish modern design, made "comprehensive drawings of what we’re quite certain has to be the world’s first flat screen TV."
In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product will have on consumers. One company's ultimate objective: Become a global leader in car manufacturing. Look out, Detroit.