Anthony Perez joined Starbucks in January 2011 and now leads the Americas' Concept Design team responsible for emerging brands, emerging prototypes and the Starbucks catalog development. Drafting from his 20+ years of agency experience, his team is structured as a multidisciplinary collection of diverse design specialists and generalists to deliver new internal brands, building experiments, and prototype improvements to the existing Starbucks brand.
Prior to Starbucks, Anthony built 22 years of experience with progressive architecture firms and retail design agencies working with clients like Nike, HSBC, Hon, Equinox, Pendleton and P&G.
We need to make sure whatever we do is provocative. If people walk by and don't notice it, something is wrong.