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Annie Leonard

Annie Leonard

Environmental Activist,

For years, Annie Leonard has been galvanizing the masses to pay attention to sustainability and consumerism with The Story of Stuff Project. Now Leonard, who has racked up millions of hits on her viral videos (The Story of Stuff, The Story of Change, The Story of Broke, and so on), is taking on one of the most visible roles in the environmental movement: executive director of Greenpeace USA, starting in August 2014.

Shop smarter and shop less. But please don't let that dissuade you from engaging in campaigns to make real lasting change.