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Angela Ahrendts

Angela Ahrendts

CEO, Burberry

After a 30-year career in apparel retail, Angela Ahrendts is slated to join Apple in mid-2014 as a senior vice president overseeing the company's in-store and online consumer experience. Previously, the Indiana native spent 8 years shepherding the venerable British luxury brand Burberry into a digital era. During her tenure, the company made the strongest digital push in the fashion world, building relationships with tech giants including Google and her future employer, Apple.

We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.