Amanda Musilli

Mission, culture, and higher purpose coordinator, Whole Foods

Detroit is one of the country's largest "food deserts," where fresh produce is scarce. Whole Foods decided to move in. On advice from local activists, Amanda Musilli held community meetings, which led to an advisory group of not-for-profit, government, and community organizations to plan outreach and create jobs. On opening day last June, 72% of employees were local residents. Variations on that strategy are now in use by Whole Foods nationwide.