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Alison Moore

Alison Moore

General manager, EVP, TV Everywhere, Content Distribution, NBCUniversal

In April 2014, NBCUniversal created Moore's role overseeing its TV Everywhere initiative, including building a team to drive the consumer experience and develop marketing and strategy to increase audience awareness, adoption, and engagement across the company’s portfolio of networks. From 2012-2014, she was the manager and executive vice president at DailyCandy, where she oversaw a content-intensive redesign for the popular fashion and entertainment site. She was previously HBO's senior VP of digital platforms.

In digital, you may have your big launch, but then you continue to work, and you continue to innovate and continue to enhance your platforms as you go along.